How to Make a Survey in Google Forms? (2023)

If you're looking to collect data from a large group of people, a survey is a great way to do it. And if you're looking for a free, easy-to-use tool to create your survey, Google Forms is a great option.

In this article, we'll walk you through the process of creating a survey in Google Forms step-by-step. We’ll also share some tips on how to make your surveys even better.

So let's get started!

How to make a survey using Google Forms?

Step 1: Create a new Google Form

To create a new Google Form, go to You will see a blank form that you can start customizing to your needs.

How to Make a Survey in Google Forms? (1)

Step 2: Name your Google Form survey will always open with an “untitled form” at the top. Click on this and name your survey. For our example, we'll name it "Customer Satisfaction Survey." You can also add a description of your survey here if you'd like.

How to Make a Survey in Google Forms? (2)

Step 3: Fill in the questions for your survey

Now it's time to start adding questions to your survey. Google Forms makes it easy to add different types of questions, including multiple-choice, short answers, or linear scales.

For our customer satisfaction survey, we'll add questions like:

(Video) How to Create a Survey Using Google Forms

  • How satisfied are you with our product?
  • What feature of our product do you like the most?
  • What feature of our product do you like the least?
  • If you could change one thing about our product, what would it be?
  • Is there anything else you'd like to tell us about our product?
How to Make a Survey in Google Forms? (3)

You can also add images (or videos) to your questions from the right-hand side panel.

How to Make a Survey in Google Forms? (4)

Step 4: Choose how people will answer your questions

Now that you've added all of your questions, it's time to choose how you want people to answer them. Google Forms gives you a few different options for how people will answer your questions.

For example, you can choose from multiple choice, short answer, paragraph, or linear scale.

If you wish to create a Google Forms Poll and want your respondents to pick between different options, multiple-choice is a good question format. If you want your respondents to describe their experience, a short answer or paragraph format would be best. If you want to gauge your customer’s satisfaction from 1-5, then go with a linear scale.

For our customer satisfaction survey, we could choose the option ''Short Answer'' for the question, “What feature of our product did you like the most?”

How to Make a Survey in Google Forms? (5)

Step 5: Customize the theme

One reason why so many people choose to create Google Form surveys is that you can customize the look and feel of your survey to match your brand.

To do this, click on the "Customize Theme" icon in the top right-hand corner. From here, you can browse through different themes or search for a specific theme. For our customer satisfaction survey, we'll choose a theme that is clean and simple so that it's easy for respondents to answer the questions.

How to Make a Survey in Google Forms? (6)

You can also change the color scheme, font, and background of your survey to match your brand.

(Video) How to use Google Forms to create a survey

Step 6: Preview your survey

Before you send out your survey to respondents, it's always a good idea to preview it first. This way, you can make sure that everything looks the way you want it to and that all of the questions are worded correctly.

To preview your survey, click on the "Preview" button (the eye) in the top right-hand corner.

How to Make a Survey in Google Forms? (7)

This will open up a new window where you can take your survey. As you're going through the questions, keep an eye out for any typos or errors.

How to Make a Survey in Google Forms? (8)

If everything looks good, then you’ve now created a survey with Google Forms and are ready to send it out!

Step 7: Send your survey out

Now that your survey is ready, it's time to send it out to respondents. To do this, click on the "Send" button in the top right-hand corner.

How to Make a Survey in Google Forms? (9)

From here, you can choose how you want to share your survey. You can email your survey to specific people, share it on social media, or embed it on your website. For our customer satisfaction survey, we'll choose to email it to our customers.

To do this, enter the email addresses of the people you want to send your survey to in the "To" field. Then, add a subject and message for your email and click "Send."

How to Make a Survey in Google Forms? (10)

If you’d like to share it via a link, just go over to the paperclip icon and Google Forms will create a link for you. Make sure to hit the “Shorten URL” box if you want to avoid having a long, confusing link.

(Video) [HOW TO] Easily Create a QUESTIONNAIRE (Survey) Using Google Docs & Forms

How to Make a Survey in Google Forms? (11)

If you’d like to send out your survey to a large email list and want to track who clicks it, try out Yet Another Mail Merge! YAMM is a Google Workspace add-on that makes it so you can send out emails to your contact lists directly from Google Sheets. You can even personalize the messages to improve engagement.

That's it! Your survey is now on its way to respondents. All that's left to do is sit back and wait for the results.

Learn how to add QR codes to your Google Forms

Step 8: Observe the results

Google Forms makes it easy to track responses as they come in. To do this, click on the "Responses" tab in the top right-hand corner. From here, you can see how many people have responded to your survey and view the results.

Google Forms automatically generates charts and graphs for each question, which makes it easy to analyze the results. You can observe your results on an automatically generated Google Sheet, or you can choose to download the results as a CSV file.

How to Make a Survey in Google Forms? (12)

If you are looking for an easier way to observe your survey responses, Form Publisher can help! This Google Workspace add-on can generate beautiful documents from your survey responses, which is handy if you need to share the results with your team or clients.

So there you have it! With this step-by-step guide, you now know how to use Google Forms for surveys. But wait, there's more!

How to make your Google Form survey even better

Once you create a survey in Google Forms, there are a couple things you can do to make them as effective as possible:

(Video) how to create online questionnaire l how to use Google Form l step by step guide

Get email notifications when someone answers your survey

When you create a survey in Google Forms, you can choose to get an email notification every time someone responds.

To do this, go to the Form Editor and click the "Responses" tab. Then click the three-dot menu and select "Get email notifications for new responses." This will ensure that you're notified as soon as someone completes your survey, so you can follow up with them if necessary.

How to Make a Survey in Google Forms? (13)

However, once you get the notification, you’ll have to go back to the Google Forms UI in order to view the response, which can be annoying. If you’re using Form Publisher, you’ll get a notification with your document included automatically, meaning you don’t need to leave your email client. This is especially handy for mobile users.

Collect survey responses in documents in addition toSheets

If you're using Google Forms to collect data from a survey, Google Forms will default to collecting your responses in Google Sheets. There are ways to generate documents from these responses along with your spreadsheet, though.

This can be useful if you need to share some of the responses with someone who doesn't have a Google account and if you want to make the written responses easier to read through a PDF or Google Doc.

We've got the perfect tool for the job: Form Publisher. This nifty Google add-on turns your survey responses into beautiful documents (Google Docs, PDFs, or Microsoft Office), making data analysis and presentation a breeze. If you’re looking to cut down on administrative efforts, Form Publisher automates the process of transferring responses to other documents.

To do this, simply install Form Publisher from the Google Workspace Marketplace, then choose your template and recipients. Form Publisher will do the rest! It's free to use Form Publisher with a personal Google account, and there are paid plans available if you're using it with a work or school account.

Sign up for the Form Publisher’s free plan today to see how it can help improve your surveys!

(Video) How to create a survey with Google Forms (full tutorial)


Can you use Google Forms as a survey? ›

You can use Google Forms to create online surveys and quizzes and send them to other people.

How do I send a Google Form as a survey? ›

You can send respondents a form with some fields already filled in. Open a form in Google Forms. Choose Get pre-filled link.
Step 2: Send the form
  1. Open a form in Google Forms.
  2. In the top right, click Send.
  3. Add the email addresses you want to send the form to, along with the email subject and message.
  4. Click Send.

How to create a survey? ›

How to create a survey in 10 simple steps
  1. Use formatting. Group similar questions to keep your survey logical and focused. ...
  2. Send frequent surveys. ...
  3. Be brief in your questions. ...
  4. Enlist the help of others. ...
  5. Stick to specifics. ...
  6. Clarify in your survey question answers. ...
  7. Keep questions relevant. ...
  8. Go easy on yes/no questions.

What is the difference between google survey and Google Forms? ›

Google Surveys can help organizations understand their data by converting it into simple charts and graphs. Unlike Google Forms, which is free to use, Google Surveys charges fees based on the number of completed responses to your survey.

How do I create a survey in Google Forms without login? ›

How to create a Google form that doesn't require sign-in to fill
  1. Press the new blank form button:
  2. This opens the Forms settings box.
  3. Make sure that the “Require Sign in” option is unchecked:
  4. In Google forms, click the “Send” button and copy the short link to the form. ...
  5. Then see that the form works without Google sign in:

Can I create a Google Form for free? ›

Google Forms is now a full-featured forms tool that comes free with your Google account. You can add standard question types, drag and drop questions into the order you want, customize the form with simple photos or color themes, and gather responses in Forms or save them to a Google Sheets spreadsheet.

How do I create a fillable form in Google Forms? ›

You can go directly to Google Forms at or use the Menu button while you're in Google Docs, where you can select Docs, Sheets, Slides or Forms. When you click the "+" button to start your form, you are prompted to enter your first question and choose from a variety of answer options.

Does Google Forms have a template? ›

Choose a form template

From any Google product, click on the grid icon in the upper right and then select the Google Forms icon in the apps library. Select Template gallery in Google Forms. Browse through the list of Work, Education, and Personal forms to click on a template you like.

How many people can you send a Google Forms survey to? ›

All free users of the Google Forms add-on can send up to 20 form responses per day. Please note that this sending limit is based on “email recipients per day” rather than on form responses.

What is the easiest way to do a survey? ›

How to Create a Survey
  1. Choose the right platform.
  2. Make the survey as short as possible.
  3. Don't ask 'yes' or 'no' questions.
  4. Randomize your answer options.
  5. Keep your question text neutral.
  6. Use matrix questions judiciously.
  7. Align questions and answers to each type of respondent.
Feb 17, 2022

Is SurveyMonkey or Google Forms better? ›

Advanced features: SurveyMonkey offers more advanced survey features and robust data analysis tools than Google Forms in their paid plans. 24/7 email support: SurveyMonkey offers comprehensive customer support options, including live chat, phone support, and email support.

What are the disadvantages of using Google Forms? ›

Disadvantages of using Google forms

It is necessary to have internet to be able to use this tool. The design customization is very limited. Advanced users can change the design to use the tool with a greater number of purposes. There are some security concerns.

Do you need a Gmail to take a Google survey? ›

To use Google Forms, you need a Gmail account. If you're still not sure how to create an account, just go to and click “Create Account.” You can create a Google account with just your phone number. After verifying the details, you'll need to provide an email address and birth date.

How do Google surveys work? ›

Google Surveys is a market-research tool that gathers data from survey questions. Internet users answer survey questions in order to access high-quality content around the web. In turn, content publishers get paid as their users answer. Google then aggregates and analyzes responses through a simple online interface.

How do I make Google Forms available to people without email? ›

How to make a Google Form public — and share it
  1. Open the form you'd like to make public in Google Forms. ...
  2. Under the Settings tab, click on Responses.
  3. Under Requires Sign In, toggle all options to the off position, including Limit to 1 response.
  4. To share the form, click the Send button in the top right.
Jan 26, 2023

How do I share a Google Form with non Gmail users? ›

Share a Google Doc with a Non-Google User
  1. Email the file to the user as an attachment. With your Google document open in Google Drive, click File, and choose 'Email as attachment'. ...
  2. Allow anyone with a link to edit your document. ...
  3. Ask the user to create a Google Account.

Does Google Forms work without Internet? ›

No matter where you are, with an internet connection or without, you can access your forms and accept free offline submissions on your mobile device.

Does Google Forms charge a fee? ›

Google Forms is free for individual use, including 15GB of storage per user.

How much does Google Forms cost? ›

Google Forms is a part of Google Workspace
Try Forms for WorkFor Personal Go to FormsBusiness Standard $12 USD /user/month Get started See more plans
Docs, Sheets, Slides, Forms content creationdonedone
Drive Secure cloud storage15 GB per user2 TB per user
Shared drives for your teamremovedone
Gmail Secure emaildonedone
6 more rows

How do I make a Google form accessible to everyone? ›

Important: If you turn off this restriction setting, anyone with the link can fill out your form.
  1. Open a form in Google Forms.
  2. At the top of the form, click Settings.
  3. Next to “Responses,” click the Down arrow .
  4. Turn off Restrict to users in [] and its trusted organizations.

What is the easiest way to create a fillable form? ›

How to create fillable PDF files:
  1. Open Acrobat: Click on the “Tools” tab and select “Prepare Form.”
  2. Select a file or scan a document: Acrobat will automatically analyze your document and add form fields.
  3. Add new form fields: Use the top toolbar and adjust the layout using tools in the right pane.
  4. Save your fillable PDF:

Can you turn a Google Form into a fillable PDF? ›

First you open your Google Form, then you connect either a Google Slides or Google Docs template, then you add question tags to your template and then click 'Save as PDF', and voila!, you've converted a Google Form with answers into a PDF!

Can I save a Google Form as a fillable PDF? ›

After you've created your form, click the three dots in the upper right corner and select Print. Or you can just hit Ctrl + P (on PCs) or Command + P (on Macs). Most modern browsers, including Chrome, will give you the option to print to PDF. To do so, select Save as PDF from the Destination dropdown.

How do I create a sample in Google Form? ›

Create a new form
  1. Choose an option: From, click Blank or choose a template. ...
  2. Name your form: In the top-left corner, click Untitled form or the template form name and enter a new name.
  3. (Optional) Do any of the following actions: Add a description: Under the form name, add your text.

Where do I find Google Form templates? ›

Use a Google template
  1. On your computer, go to Google Docs, Sheets, Slides, or Forms.
  2. At the top right , click Template Gallery.
  3. Click the template you want to use.
  4. A copy of the template opens.

Is Google Forms the same as Google Docs? ›

Google Forms is a survey administration software included as part of the free, web-based Google Docs Editors suite offered by Google. The service also includes Google Docs, Google Sheets, Google Slides, Google Drawings, Google Sites, and Google Keep. Google Forms is only available as a web application.

How long does a Google Form last? ›

When you fill out a Google Form in your Google account, your progress is automatically saved as a draft for 30 days. This means if you can't complete a form or need to switch devices, you don't have to start over the next time you open the form. Important: If you're offline, autosave doesn't work.

Does a Google Form expire? ›

Any quiz, poll or survey created inside Google Forms has no expiration date and it can collect unlimited number of responses until the form owner decides to manually close* the form. For some Google Forms though, limits may be necessary.

Can multiple people see Google Form results? ›

Once you have synced your form responses to Google Sheets, you can use the SHARE option in Google Sheets to add collaborators and specify viewer access.

How do I start a survey in forms? ›

Creating A survey in Microsoft Forms
  1. Create a new form.
  2. Name your new survey and add a description.
  3. Customize your form.
  4. Add sections.
  5. Add questions.
  6. Preview your form.
  7. Share your survey.
Jun 24, 2022

What can I use instead of Google Forms free? ›

Let's look at the best Google Forms alternatives.
  • WPForms. WPForms is the most beginner-friendly WordPress form plugin and the best Google Forms alternative. ...
  • Formidable Forms. Formidable Forms is the next Google Forms alternative on our list. ...
  • HubSpot Form Builder. ...
  • Typeform. ...
  • Zoho Forms. ...
  • Wufoo. ...
  • JotForm. ...
  • Bonus: Microsoft Forms.
Jan 5, 2023

What is the difference between a questionnaire and a survey? ›

A questionnaire is the term used to describe the set of questions you're asking an individual. A survey is the process of collecting, analysing and interpreting data from many individuals. It aims to determine insights about a group of people.

How many questions does Google Forms allow? ›

You can include up to 2,000 total choices and collect several types of answers in your form or quiz. Learn how to add a question to a form.

What are the limitations of Google Forms? ›

google form has a 10 MB maximum file size limit per form but it is a by default option which you can change and set up to 1 TB from the settings.

How many respondents can you have in a Google form survey? ›

One of the coolest features of Google Forms is letting survey-takers conduct unlimited surveys for unlimited respondents.

How many Google Forms can I create for free? ›

All free users of the Google Forms add-on can send up to 20 form responses per day.
Google Forms - Email Sending Limit​
Type of Google AccountFree LimitPremium Limit
Gmail Account20400
G Suite Legacy (Free Google Apps)20400
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Is Google Form free? ›

Google Forms is a free and useful tool that enables you to create surveys for others to complete.

Is Google surveys free? ›

Google Surveys are priced on a price per completed response basis, with the price based on the audience you want to reach. Below we've outlined the price per completed response for different types of surveys, with prices differing for surveys with 1 question and surveys with 2 to 10 questions.

Can you email all respondents to a Google Form? ›

With Email Notifications for Google Forms, you can automatically send email messages every time a respondent submits your Google Form. You can notify the form respondent, your team members, or create notification rules and send emails to different people based on the form answers.


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